This One Thing is Overlooked by 95% of Writers
Don’t make this mistake if you want to build yourself into a brand
When I first started writing online, I focused entirely on my content. I assumed that good writing alone would be enough to attract readers. But over time, I realized something that most writers overlook—your display photo plays a crucial role in building your personal brand.
Your display photo isn’t just an image; it’s a key part of your online identity. Along with your name, it’s one of the first things readers see, and it shapes how they remember you.
Without a recognizable profile picture, you risk becoming faceless in a sea of writers.
I quickly realized that even though my writing spoke for itself, a missing or inconsistent photo weakened my brand. Readers connect with people, not just words. A familiar image creates trust and recognition, making it easier for your audience to remember you.
You may ask why changing your display photo too often hurts your visibility.
At first, I didn’t just make the mistake of not having a display photo; I also changed it frequently. Every time I switched images, I noticed that my audience struggled to recognize me. My profile didn’t feel consistent, and that inconsistency made it harder to stand out.
That’s when I discovered the power of branding through consistency.
The Power of Consistency in Branding Yourself as a Writer
Branding isn’t just about what you write; it’s also about how you present yourself.
To create a strong and recognizable presence, I decided to stick with the same:
Display photo so my audience could instantly recognize me
Name and username, to maintain a professional and trustworthy identity
Over time, this simple step helped me move from just another content creator to a recognizable writer with a strong identity.
How do I build a strong online presence as a writer?
If you’re trying to establish yourself as a writer, don’t just focus on content; pay attention to your presence.
✔ Choose a high-quality, professional display photo that reflects your personality
✔ Keep it consistent across platforms so people recognize you instantly
✔ Maintain the same name or username to build trust and brand recall
Readers want to connect with a person, not just words on a screen. If you want to stand out and be remembered, let your display photo reflect the writer you aspire to be.